YouTube

As everyone should know by now, YouTube can be a valuable part of any business’ marketing plan. Mashable has some tips on making the most of your YouTube Channel. And of course, if you need help creating content or managing your channel, just call us. We’d be glad to help…

5. Don’t Just Re-purpose Old Content

You should post your television commercials online, but don’t let that be the only content on the channel. Remember that television commercials are designed for a one-way medium, and that while audiences may want the ability to see your commercials on-demand, if that’s all you have to offer, they will never visit your channel again.

And don’t just post your commercial and 15 derivative videos about the making of it, or “director’s cuts” of the same, unless they have legitimate value as content in their own right. YouTube is an opportunity for your brand to go beyond traditional “push” marketing tactics and to create videos that address multiple audiences and a variety of consumer needs.

Intel uses their popular television campaigns as the feature reel on their channel, but they also offer a wide variety of other content, including a look at what it’s like to work at Intel, and video from a game developers conference.