Jeffrey Gitomer

I’m a fan of Sales Guru Jeffrey Gitomer. He has a whole series of “Little”books that would be worth checking out for the design, even if they weren’t full of great sales advice. I was reading his “Little Platinum Book of Cha-Ching” at lunch today, and this page popped out at me:

Get yourself a small video camera and start asking your clients if they’ll record a short testimonial for you. Or better yet, call me. I’d be happy to shoot and edit your testimonials for you, then upload them to the web or produce a tv or radio commercial with them.