Using Video to Convey Your Message

A major aspect of running a successful non for profit or corporate business is finding ways to convey your messages and promote your services and products. There are a myriad of mediums available in the 21st century that provide businesses with an opportunity to do just that. However, which mediums are most successful? What technology source will leave a favorable and lasting impression?

Video Messages to Consumers

Video is one the most prevalent forms of communication used by businesses. It also happens to be one of, if not the most successful tool used to distribute messages to current and prospective customers. Thanks to sites such as youtube.com, the entire world is communicating more visually now. Whether it is a typical television commercial or on online ad, the video has the potential to bring additional business to your company. Video is a fun, entertaining and interesting medium that is easy for consumers to find and view. What’s more, it often engages consumers more than paragraphs of text would, and leaves a longer lasting impression. A video commercial advertisement can capture consumer’s minds in an interesting and creative way, and in today’s market, it can be easily shared with other consumers.

Video can also enhance a company’s relationship with their consumers. For example, posting a professional video on your website that explains how to use a specific product could be very helpful to consumers, and could cause them to share your video with friends on other popular mediums, such as Facebook and Twitter. Simply, a professional video can attract more customers to your website and offers an opportunistic chance to educate them on how your products or services can be beneficial.

Using Video to Improve Employee’s Skills

Another way that video production can help a businesses is through training videos. The chances of a new hire retaining key information after reading a long, dull and lackluster employee’s manual are probably not very high. Meanwhile, a training video is more aesthetically pleasing and provides an opportunity to reinforce key ideas. A video can showcase examples of proper techniques and methods in regards to your services, and offer insightful selling and customer service strategies. Additionally, it can provide concrete examples of what you would not want your employees to do.

Also, a video can keep employees apprised of new updates. Rather than have multiple people teach a new update to workers, employees can receive one unified demonstration. This avoids one group doing things one way and another group doing things differently.

This is just a few examples of how video can help businesses. If you would like to learn how Crowdson & Company Video Company can help your business, please contact us.