Nielson to add YouTube TV to local ratings
From FierceCable:
Nielsen measures local viewing based on 210 DMA regions across the U.S. and will use its Digital in TV Ratings (DTVR) to include YouTube TV.
“Local broadcasters have been eagerly anticipating the inclusion of YouTube TV into Nielsen currency measurement,” said Jeff Wender, managing director of Nielsen Local, said in a statement. “We’re excited to be able to help local media buyers and sellers capture digital audiences, as well as provide advertisers a full account of all viewing activity, irrespective of distribution channel.”