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Big Publishers Find Success With Video
AdAge has an article on how traditional print publisher Condé Nast is finding success on Youtube. Architectural Digest doesn’t seem like it was made for YouTube. After all, it’s an almost a 100-year-old design magazine concerned with luxury homes—no kids making slime or articles featuring K-Pop sensations–but in the past year the Condé Nast-owned [...]
The New Trend is Longer Videos
Wired has a story about how YouTube is moving away from the short-attention span videos of yesterday to longer-form videos. That might seem counterintuitive. Not so long ago, YouTube videos resembled long-form Vines more than anything approaching a 22-minute sitcom. But as more people watch video via mobile, the lines between highly produced television [...]