Here’s a good post from MYSB (Marketing Your Small Business) on using online video for Marketing.

Here are a few thought starters on ideas for a YouTube video to build your brand:

* what can you educate the market on, and how can that knowledge be used to solve a problem for your prospective customers?

* what do you do that’s different from your competition, and does it translate well to video? (i.e. a video showcasing the extra special process used to create your best tasting pizza in town)

* can you capture a typical client experience and share it with the world to help break down some myths? (i.e. a laser eye surgery clinic tracking a patient’s experience from beginning to end to help alleviate the fear that comes with the procedure)

Making online videos can be a great way to build credibility because it goes beyond what an ad can do for you.

Most ads screams “look at me!”

A good online video says “look at this…”

And of course, if you need help with creating your cool videos, you can always call me

September 1st, 2010 | Uncategorized | No comments

I’m a fan of Sales Guru Jeffrey Gitomer.  He has a whole series of “Little”books that would be worth checking out for the design, even if they weren’t full of great sales advice.  I was reading his “Little Platinum Book of Cha-Ching” at lunch today, and this page popped out at me:

Get yourself a small video camera and start asking your clients if they’ll record a short testimonial for you.  Or better yet, call me.  I’d be happy to shoot and edit your testimonials for you, then upload them to the web or produce a tv or radio commercial with them.

May 10th, 2010 | Uncategorized | No comments