Ever wonder why local commercials look so different from national commercials, even though we’re using similar equipment?  Two things – money and time.  Here’s a good example – this commercial (film? mini-doc?) for Johnnie Walker uses one actor (technically two if you count the piper), one camera, and only one shot for the entire 6 minutes – doesn’t seem like you could get much simpler.  But stick around for the credits at the end to see how many people it took to make this one-camera shoot happen.  They finally got it after 40 takes over two days (most likely 10-hour days).  I would guess that it cost over $100,000 for this “simple” one-camera shoot.

Here’s an interview with the director.

Thanks to CJ from Champaign Movie Makers for the link!

September 30th, 2009 | Uncategorized