Aviation Week recently posted this video we made for StandardAero at Abraham Lincoln Capital Airport.  We covered 4 locations with 5 cameras for about 4 months while they stripped and rebuilt a Global Express 8C jet.  It was a pretty major project and definitely a first for us.

January 22nd, 2013

A major aspect of running a successful business is finding ways to convey your messages and promote your services and products.  There are a myriad of mediums available in the 21^st century that provide businesses with an opportunity to do just that.  However, which mediums are most successful?  What technology source will leave a favorable and lasting impression?

Video Messages to Consumers

Video is one the most prevalent forms of communication used by businesses.  It also happens to be one of, if not the most successful tool used to distribute messages to current and prospective customers.  Thanks to sites such as youtube.com, the entire world is communicating more visually now.  Whether it is a typical television commercial or on online ad, the video has the potential to bring additional business to your company.   Video is a fun, entertaining and interesting medium that is easy for consumers to find and view.  What’s more, it often engages consumers more than paragraphs of text would, and leaves a longer lasting impression.  A video commercial advertisement can capture consumer’s minds in an interesting and creative way, and in today’s market, it can be easily shared with other consumers.

Video can also enhance a company’s relationship with their consumers.  For example, posting a professional video on your website that explains how to use a specific product could be very helpful to consumers, and could cause them to share your video with friends on other popular mediums, such as Facebook and Twitter.  Simply, a professional video can attract more customers to your website and offers an opportunistic chance to educate them on how your products or services can be beneficial.

Using Video to Improve Employee’s Skills

Another way that video can help a businesses is through training videos.  The chances of a new hire retaining key information after reading a long, dull and lackluster employee’s manual are probably not very high.  Meanwhile, a training video is more aesthetically pleasing and provides an opportunity to reinforce key ideas.  A video can showcase examples of proper techniques and methods in regards to your services, and offer insightful selling and customer service strategies.  Additionally, it can provide concrete examples of what you would not want your employees to do.

Also, a video can keep employees apprised of new updates.  Rather than have multiple people teach a new update to workers, employees can receive one unified demonstration.  This avoids one group doing things one way and another group doing things differently.

This is just a few examples of how video can help businesses.  If you would like to learn how Crowdson & Company Video Company can help your business, please contact us.

January 2nd, 2013

We recently had the privilege of producing this video for the Springfield Commission on International Visitor’s 50th Anniversary Gala.  The keynote speaker for the evening was Anders Fogh Rasmussen, the Secretary General of NATO, so that was kind of a big deal.  It was a nice evening of hobnobbing with Springfield’s movers and shakers.

October 8th, 2012

Here’s one of the four new commercials we just finished for Capitol Blueprint…

September 24th, 2012

Restaurant owner and chef Caitie Barker died yesterday in a car accident.  We produced numerous cooking shows with her and she was always fun to work with.  Here’s a highlight reel we did for her a year or so back.  You’ll be missed, Caitie.

September 13th, 2011

Chris Brogan has a short article with tips for video blogging on Entrepreneur’s website.  As always, if you aren’t comfortable doing it yourself, we would be glad to help.

From Chris:

Go for Quality
Recording someone on a Flip camera from eight feet away doesn’t work. Get closer, and frame them from their chest to the top of their head. Keep the camera facing the speakers. Models like the Kodak Zi8 allow for an external lavaliere microphone. Use it.

You can find inexpensive LED lights that attach to most cameras at Amazon.com. Practice simple lighting. Don’t spotlight people like you want them to confess.

If you can, edit. I use really inexpensive software, or I make sure that my recordings are very brief. People don’t want to wade through garbage, so learn to cut stuff out.

September 1st, 2011