Here’s a good post from MYSB (Marketing Your Small Business) on using online video for Marketing.

Here are a few thought starters on ideas for a YouTube video to build your brand:

* what can you educate the market on, and how can that knowledge be used to solve a problem for your prospective customers?

* what do you do that’s different from your competition, and does it translate well to video? (i.e. a video showcasing the extra special process used to create your best tasting pizza in town)

* can you capture a typical client experience and share it with the world to help break down some myths? (i.e. a laser eye surgery clinic tracking a patient’s experience from beginning to end to help alleviate the fear that comes with the procedure)

Making online videos can be a great way to build credibility because it goes beyond what an ad can do for you.

Most ads screams “look at me!”

A good online video says “look at this…”

And of course, if you need help with creating your cool videos, you can always call me

September 1st, 2010

I’m a fan of Sales Guru Jeffrey Gitomer.  He has a whole series of “Little”books that would be worth checking out for the design, even if they weren’t full of great sales advice.  I was reading his “Little Platinum Book of Cha-Ching” at lunch today, and this page popped out at me:

Get yourself a small video camera and start asking your clients if they’ll record a short testimonial for you.  Or better yet, call me.  I’d be happy to shoot and edit your testimonials for you, then upload them to the web or produce a tv or radio commercial with them.

May 10th, 2010

As everyone should know by now, YouTube can be a valuable part of any business’ marketing plan.  Mashable has some tips on making the most of your YouTube Channel.  And of course, if you need help creating content or managing your channel, just call us.  We’d be glad to help…

5. Don’t Just Re-purpose Old Content

You should post your television commercials online, but don’t let that be the only content on the channel. Remember that television commercials are designed for a one-way medium, and that while audiences may want the ability to see your commercials on-demand, if that’s all you have to offer, they will never visit your channel again.

And don’t just post your commercial and 15 derivative videos about the making of it, or “director’s cuts” of the same, unless they have legitimate value as content in their own right. YouTube is an opportunity for your brand to go beyond traditional “push” marketing tactics and to create videos that address multiple audiences and a variety of consumer needs.

Intel uses their popular television campaigns as the feature reel on their channel, but they also offer a wide variety of other content, including a look at what it’s like to work at Intel, and video from a game developers conference.

April 30th, 2010

For those who don’t know, an Action Day is when a group gathers as many members as it can and heads down to the State Capital to create awareness for their cause and lobby the politicians.  Over the last couple weeks, I’ve had the opportunity to videotape Action Days for two different organizations, The Council of Islamic Organizations of Greater Chicago, and The National Multiple Sclerosis Society’s Greater Illinois Chapter.

Here’s a little montage of the MS Society’s day:

April 30th, 2010

If you were at the Railroad Corridor Study Open House last night, you saw our latest project.  Vector Communications from St. Louis hired us to produce a video overview of the rail situation in Springfield.  If you missed it, here it is…

April 21st, 2010